Communicating in a Corporate Environment: A Course on Corporate Communication
Details
This is a 2-day seminar for personnel who do organizational and public communication.
Through the course, participants will understand the function of corporate communication in building and maintaining relationships with the organization’s various stakeholders, learn good practices in managing reputation and corporate identity, know how to
deal with key issues in times of crises, manage corporate social responsibility, and develop corporate communication strategies.
Outline
- Communication as a strategic planning and implementation tool
- Leadership as key to success
- Managing image: Shaping reputation and building brand identity
- Publicity and media relations: Managing in times of crisis
- Communicating with Online Stakeholders: Internet Marketing Tactics
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Developing and implementing corporate communication strategies
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Measuring impact of communication strategies
Speaker/s
2. Ms. Alma Tuason, PR Specialist/Former PR Head and Spokesperson, South Luzon Tollway Corp. /Faculty Member, AIJC
3. Ms. Maria Sophia “Moppet” Varlez, Senior Manager, Corporate Communication, PhilHealth/Faculty Member, AIJC
4. Prof. Marcelino “Marcy” Ballesteros, Managing Partner, Re Excellentiae/Online Course Facilitator, AIJC
5. Mr. Armand Patrick Salamat, Managing Director, Red Pumpkin Design Studio/Former Communications Director, Department of Education
The Asian Institute of Journalism and Communication (AIJC) is a leading and respected communication institution in the country and in the ASEAN region.
It provides graduate education in journalism and communication management.
It conducts professional enhancement training for journalists, communicators, and development managers.
It undertakes communication policy research and consulting activities on strategic communication planning, organizational communication audit, communication materials development, and other development communication projects.
In all the things we do, our passion is the belief that communication, information and knowledge are development resources that must be available to all people.
We believe that communication, information and knowledge are development resources that must be available to all and should be used to empower people.
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