Production Management

The Director and Cinematographer are directly behind the camera, but who are behind them? Get to know the crew and their roles. Unravel the rudiments of the production process and the intensive preparation required in making a video. Go beyond what goes on behind the camera.

Production Management is the backbone of production. Its breadth covers the supervision of finances, manpower, equipment, resources, and time. It is an indispensable aspect responsible for laying down the foundation of transforming the vision into an actual video.

Production Management is easy in principle but hard in practice. This course will equip the participants with tips and tools to effectively complete video projects and minimize the costly mistakes. It will provide a comprehensive and effective grounding in the practical aspects of video production.

The techniques that will be discussed in this workshop are also applicable to film and event videography.

• Video production
  • Art with function
  • The two pathways
  • Terminologies
    • General
    • The shots
• Production management
  • Definition and scope
  • Line producer or production manager skills
• Managing the crew
  • Defining the line
  • Functions and responsibilities
  • Chain of command and set protocols
• Critical areas
  • Client relations and negotiation
  • Financial management
  • Activity and resource planning
  • Service suppliers
  • Health and safety
• The production process
  • Overview
  • Scope of work and detailed activities
    • Pre-production (from initial client communication to system set-up)
    • Production (project implementation)
    • Post production (from lay-out to final cut)
    • Delivery (project completion to payment collection)

By the end of the workshop, participants are expected to be able to:

• Understand the production process
• Analyze scripts/storyboards/concepts
• Determine shoot requirements
• Calculate the production budget
• Prepare video project proposals
• Compose required forms
• Construct shooting schedules
• Create a production board and shotlist

• Hobbyists and enthusiasts who want to produce more than just home videos.
• Marketing and advertising practitioners as well as corporate employees who want to utilize videos as educational and promotional tool.
• Event specialists, photographers and wedding videographers who are considering expanding their product offerings.
• Graduates and students of Film, Mass Communication and related courses who need practical tips to complement their education.
• Members of the Production Industry wanting in-depth insight into production management.
• Aspiring producers, film investors and enterprising individuals who need to understand the financial aspect of production.

This course is designed to be easily understood by novices. However it is preferable if they had attended Digital Video Production. Business background is an advantage.

Participants may opt to venture in producing (AVPs, Music Videos, Virals, Indie Short Films, Wedding Teasers) and take on production management roles. Participants who do not wish to be directly involved in the actual production process will find this course useful in managing and evaluating video production bids for marketing campaigns. They also have the options to take the Digital Video Cinematography, Corporate Video Production and Music Video Making for more holistic and extensive knowledge.

Sheela completed the Master of Entrepreneurship program from the Asian Institute of Management. She has her own business but her fascination and passion for production keeps pulling her to work in the industry. She started in 2007 as the program host for NBN 4’s “Kapihan ng Bayan” and occasionally, as on-cam commercial talent after. Sheela had performed various capacities such as production manager, assistant director and line producer for music videos, AVPs, video viral and commercial.