What is the workshop about?
This workshop covers all the important basics of social media engagement: overview of social media in the Philippines, trends, engagement strategies, and measuring tools.

The workshop aims to provide participants with the fundamentals of social media engagement strategies:

1. An understanding of social media use and attitudes in the Philippines

2. Messaging strategies and tools

3. Understand audience perception and behavior

4. The basics of creating effective social media plans, materials and campaigns

Who can attend the event?

If you own a business, manage a brand or personality or are anyone who wants to capitalize on the power of social media, “Wired 2.0: Social Media Engagement and Planning” is for you.

This workshop is ideal for:

1.) Anyone who manages a brand or a media personality

2.) Entrepreneurs who want to expand their reach through social media platforms

3.) Advocacy groups, non-profit organizations / development organizations and members of government who depend on social media to engage with their various stakeholders

4.) Social media managers--both independent and employed--who oversee on-line communities

*NOTE: This workshop is open to participants who are 18 years old and above.

What is the course outline?

The workshop will discuss the following topics: ·

Advocacy Through Social media
The Rules of Engagement: Reaching, Influencing and Measuring
Social Media Planning and Implementation

How much is the registration fee?

There is a P2,000 fee per person, which simply covers the course fee. We’ll take care of the substance, but you take care of your sustenance, that okay?

How can I reserve a seat?
Simply sign up through our online registration form (https://docs.google.com/forms/d/1ccgzOz3XeiQIMGJ07-uIMfJYRCEchZHz33uGWH7MLsw/viewform) to signify your interest and we’ll email you the details on how to confirm a slot.

How can I pay for the workshop?
You may settle the workshop fee by making a deposit to our bank account. Details as follows:

Bank: BPI
Account name: Writer’s Block Training Services
Account number: Savings account 1759 0377 11

If you have the BPI app on your phone, you can also pay via bank transfer without having to enroll our account in your Bills Payment Roster. Simply click on the option, “Transfer to Anyone”.

Once you’ve made the deposit/funds transfer, please email us a copy of the deposit slip/screen cap so we can confirm your slot. You may also pay via Paypal, which has a payment feature in our website.

Similar to buying tickets for a play or a concert, please note that your seat will only be guaranteed or reserved once payment has been made.

Is there a deadline for signing up?
We will close the registration once all the slots have been filled up -- and some workshops tend to fill up quickly so we urge you to pay and reserve your seat as soon as possible. Walk-in participants will only be accommodated if there are still available slots.

Who is hosting the event?

It will be conducted by Writer’s Block Philippines, a duo of editors and communicators who have collectively had more than 20 years of experience in freelance lifestyle and corporate writing.

Ana P. Santos: reproductive health rights and women’s issues

Ana has had over 12 years experience in advertising and marketing communications. She left her post as Assistant Vice President of a financial institution to pursue a career as a writer. As an independent journalist and foreign correspondent covering sexual health rights and women’s issues, Ana has received media grants from Newsbreak, Probe Media Foundation and the Philippine Press Institute to cover population and development issues.

In 2014, she was awarded the Persephone Miel Fellowship by Pulitzer Center on Crisis Reporting in Washington, D.C. and produced a series of stories about migrant mothers in Paris and Dubai called, “Who Takes Care of Nanny’s Children?” Her other Pulitzer Center grants include “HIV in the Philippines: State of Emergency” and “Au Pairs: The Dirty Work of Cultural Exchange”.

Ana has regular columns in Rappler while some of her full-length features have been published in the Washington Post, The Atlantic and The Guardian.

Nikka Sarthou-Lainez: lifestyle / travel

Nikka has over 10 years of experience in writing for various online and print publications, as well as developing content for corporate clients. She is currently a full-time freelance editor/writer handling independent projects and corporate accounts.

In 2012, she was chosen as one of the five Asian representatives for Moleskine’s Modern Nomads and was included in its exhibition of travel writers’ kits where some of her travel paraphernalia were shown on display. She was the only featured travel writer from the Philippines, the others were from Hong Kong, Taiwan, Singapore, and Malaysia.

Her feature pieces have appeared in local publications like asianTraveler, Travelife, Spark, Celebrity Mom, Business World, Highlife, Metro, Metro Society, ClicktheCity.com, Spot.ph, Herword.com, Homegrown.ph, GMA News Online, Rappler, and WayToGo powered by Smile magazine. She has also been published in Filipino publications abroad such as Filipino Star News in Michigan, Hawaii Filipino Chronicle, and Dubai-based magazine Illustrado.

Who do I contact for more information about the workshop?
You can call us through this number (0917) 397.9927 or email [email protected]. You can also check out our website: www.writersblockphilippines.com.

Outline

Speaker/s

WIRED 2.0 will also feature the following guest speakers:

Jason Cruz

Business Lead Director for Social Products, New Business, and Strategy for MRM//McCann Manila, the four-peat Campaign Asia Digital Agency of the Year, and digital arm of McCann Worldgroup Philippines.

Jason is also a lecturer at the IIDM Certified Digital Marketer program. His social media marketing website is listed by Social Media Examiner in the Top 24 Social Media Blogs of 2013, and he has professional publications on the Philippine Daily Inquirer, Medium, and LinkedIn. He currently has over a hundred brand involvements in four years with McCann Worldgroup Philippines. He is the first MRM//McCann employee from the Asia-Pacific region to be featured on the Employee Spotlight, found on the company’s global website. His social marketing strategies are experienced in the industry through some of the country’s biggest brands and businesses, and he is a frequent face at industry events as a speaker and thought-leader.

Outside of social- and digital marketing, Jason holds a Kettlebell Fitness Trainer – Level 1 (KFT-1) certification, is a trained Emergency Medical Responder, and an adventure hiker.

Rocel Ann Junio

Rocel is a communications consultant and digital strategist with almost 10 years of experience in multimedia publishing, project management, creative direction, and digital marketing. She collaborates with local and international non-profits, government institutions, and entrepreneurs.

Dante Gagelonia

Dante is a communications consultant and project manager with Puzzled Owl, a partnership of like-minded writers and editors. He has worked in the academe, most notably as an English instructor at the University of the Philippines Diliman and as the publications coordinator of De La Salle-College of Saint Benilde. He has also worked with the Probe Media Foundation as one of the proponents of the Mulat Pinoy-Kabataan News Network social media initiative, and has pursued advocacy work related to population and development. Dante has also been published in Entrepreneur Magazine, GMA News Online, K-Zone, and the Fully Booked Zine.

Outside of work, Dante co-produces two of Metro Manila's regular after-hours events: the pop-culture quiz GeekFight Trivia Night, and the comedic erotica performance Deus Sex Machina.

Reviews

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Our story started in 2009, when writers–Ana P. Santos and Nikka Sarthou-Lainez–met at a professional blogging and Internet marketing class and realized that freelance writers had many unique needs that the current landscape was not able to address.

Where do we go to find clients? How do we deal with pricing and competition? Pitching and editors? How can we build a sustainable career as a creative entrepreneur?

While school had taught us the basics of looking for story ideas, drafting news and features, and dealing with the technical realities of our craft, there were many things that we had learned only along the way–things that we felt other writers also needed to know about if they were going to pursue writing as a career.

Our passions and purpose

It is from this desire to share our knowledge and further professionalize the standards of our craft that Writer’s Block Philippines was born.

At Writer’s Block Philippines, we are passionate about words, and even more passionate about the idea that we could make a life (not just a living) doing what we love most.

Nikka had long left the corporate world to combine her two loves–travel and writing; Ana left a lucrative career in banking–foregoing the vice presidency and the designated parking space–to pursue her passion for reporting on women and gender issues and sexual health rights. ...

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