Much of day to day business communication is written in emails, in reports and memos. Today’s globalized business world demands that employees and managers write in a clear and succinct manner.

Effective business writing that is brief, concise and grammatically correct is a trademark of a company’s professional image and avoids misunderstandings that can impact business revenue.

This practical workshop serves as an introduction to the basics of writing for business It will cover strategies for writing emails and reports quickly, correctly and professionally.

We will talk about how developing a writing strategy can make your corporate text more targeted, persuasive and effective.

The workshop will include discussions, writing exercises and grammar drills to give you a comprehensive brush-up on corporate writing.

Who can attend the event?

If you’re a professional corporate communicator, a business owner/entrepreneur, then “The Basics of Business Writing” is for you.

Those working in the field of communications and other related fields
Anyone whose job relies heavily on communicating business strategies and directions by writing emails and/or
Freelance writers, creative entrepreneurs and other business owners who use communication to build their brand and promote their company
Anyone who wants to write better

*NOTE: This workshop is open to participants who are 18 years old and above.

What is the course outline?

The workshop will discuss the following topics:

The Basics of Business Communications

Whether you are writing an email or a report, these foundations for writing and editing apply.

Introduction to Corporate Communications

Writing Effective Reports
Writing Persuasive Emails

Grammar and Punctuation

Brush up on your grammar know-how with these drills

How much is the registration fee?

There is a P2,000 fee per person, which simply covers the course fee. We’ll take care of the substance, but you take care of your sustenance, that okay?

How can I reserve a seat?

Simply sign up through our online registration form (https://docs.google.com/forms/d/1ccgzOz3XeiQIMGJ07-uIMfJYRCEchZHz33uGWH7MLsw/viewform) to signify your interest and we’ll email you the details on how to confirm a slot. Once you have made a reservation, please settle the payment as soon as possible so we can confirm your slot. Please note that slot confirmation is on a first-come, first-serve basis.

How can I pay for the workshop?

You may settle the workshop fee by making a deposit to our bank account. Details as follows:

Bank: BPI

Account name: Writer’s Block Creative Enterprises Co.

Account number: Current account 1751-0828-82

For check payments, please make sure to deposit the check at least three banking days before the event.

If you have the BPI app on your phone, you can also pay via bank transfer without having to enroll our account in your Bills Payment Roster. Simply click on the option, “Transfer to Anyone”.

Once you’ve made the bank deposit/funds transfer, please email us a copy of the deposit slip/screen cap with your complete name and contact details so we can send you an Acknowledgment Receipt, as well as the workshop reminders. You may also pay via Paypal, which has a payment feature in our website.

Is there a deadline for signing up?

The deadline is on September 15, as we need time to prepare the participants' handouts and certificates. Kindly note it is possible that we will close the registration early once all the slots have been filled up. Walk-in participants will only be accommodated if there are still available slots.

Who is hosting the event?

It will be conducted by Writer’s Block Philippines, a duo of editors and communicators who have collectively had more than 20 years of experience in freelance lifestyle and corporate writing.

Ana P. Santos: reproductive health rights and women’s issues

Ana has had over 12 years experience in advertising and marketing communications. She left her post as Assistant Vice President of a financial institution to pursue a career as a freelance writer. As an independent journalist and foreign correspondent covering sexual health rights and women’s issues, Ana has received media grants from Newsbreak, Probe Media Foundation and the Philippine Press Institute to cover population and development issues.

In 2014, she was awarded the Persephone Miel Fellowship by Pulitzer Center on Crisis Reporting and produced a series of stories about migrant mothers in Paris and Dubai. Her other Pulitzer Center grants include “HIV in the Philippines: State of Emergency” and “Au Pairs: The Dirty Work of Cultural Exchange”. Ana has regular columns in Rappler while some of her full-length features have been published in the Guardian, the Washington Post and Foreign Policy.

Nikka Sarthou-Lainez: lifestyle / travel

Nikka has over 10 years of experience in writing for various online and print publications, as well as developing content for corporate clients. She is currently a full-time freelance editor/writer handling independent projects and corporate accounts.

In 2012, she was chosen as one of the five Asian representatives for Moleskine’s Modern Nomads and was included in its exhibition of travel writers’ kits where some of her travel paraphernalia were shown on display. She was the only featured travel writer from the Philippines, the others were from Hong Kong, Taiwan, Singapore, and Malaysia.

Her feature pieces have appeared in local publications like asianTraveler, Travelife, Spark, Celebrity Mom, Business World, Highlife, Metro, Metro Society, Philippine Tatler, ClicktheCity.com, Spot.ph, Herword.com, Homegrown.ph, GMA News Online, Rappler, and WayToGo powered by Smile magazine. She has also been published in Filipino publications abroad such as Filipino Star News in Michigan, Hawaii Filipino Chronicle, and Dubai-based magazine Illustrado.

Guest speaker: Carlo Figueroa

Carlo Figueroa has more than fifteen years of dynamic and professional experience as a communications executive, public affairs professional, and a media practitioner, managing organizational relations with the press, government agencies, civil society, and other business stakeholders.

He is an assistant professorial lecturer at the Department of Communication of De La Salle University-Manila, teaching public relations, writing for multimedia, political communication, campaign strategies and issue management.

Prior to joining the academe, he was a journalist having worked for Japanese and Filipino TV broadcast networks. He has also served as corporate communications officer of international organizations based in Manila and as executive director of the Foreign Correspondents Association of the Philippines.

He has a master's degree in public management and a bachelor’s in broadcast communication, both from the University of the Philippines.

Who do I contact for more information about the workshop?

You can call us through this number (0917) 397.9927 or email [email protected]. You can also check out our website: www.writersblockphilippines.com.

Outline

The workshop will discuss the following topics:

1. The Basics of Business Communications

Whether you are writing an email or a report, these foundations for writing and editing apply.

2. Introduction to Corporate Communications

Writing Effective Reports
Writing Persuasive Emails

3. Grammar and Punctuation

Brush up on your grammar know-how with these drills

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Our story started in 2009, when writers–Ana P. Santos and Nikka Sarthou-Lainez–met at a professional blogging and Internet marketing class and realized that freelance writers had many unique needs that the current landscape was not able to address.

Where do we go to find clients? How do we deal with pricing and competition? Pitching and editors? How can we build a sustainable career as a creative entrepreneur?

While school had taught us the basics of looking for story ideas, drafting news and features, and dealing with the technical realities of our craft, there were many things that we had learned only along the way–things that we felt other writers also needed to know about if they were going to pursue writing as a career.

Our passions and purpose

It is from this desire to share our knowledge and further professionalize the standards of our craft that Writer’s Block Philippines was born.

At Writer’s Block Philippines, we are passionate about words, and even more passionate about the idea that we could make a life (not just a living) doing what we love most.

Nikka had long left the corporate world to combine her two loves–travel and writing; Ana left a lucrative career in banking–foregoing the vice presidency and the designated parking space–to pursue her passion for reporting on women and gender issues and sexual health rights. ...

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Business Communication