CDM Acceleration Program
Short Course by
Certified Digital Marketer
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Details
Digital disruption is today's reality. To stay ahead, individuals and businesses need to future-proof themselves against these disruptions. Invest in your digital learning & accelerate your career and your business.
The Digital Marketing Fundamentals Program is a four-day course that covers the basics of digital marketing. Learn how to create an in-depth digital marketing plan with a deep understanding of consumers. Understand how to engage with them in a relevant manner across digital (website, content, social, influencers, search, media, etc) and what digital metrics to track.
By the end of the 4-day program, students should be able to create a comprehensive digital marketing strategy and plan.
Outline
- Different Roles of Digital
- Digital Consumer Insighting
- Digital Blueprint
- Social Media
- YouTube and Video Marketing
- Email Marketing
- Websites
- Organic Search (SEO)
- Paid Search (SEM)
- Digital Media
- Mobile Marketing
- E-Commerce
- CRM
- Emerging Channels and Platforms
- Measurement Framework
- Marketing Pitch (How to deliver a marketing pitch)
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The Certified Digital Marketing Program is the country's premiere digital marketing education provider. Our faculty is composed of the best in the fields of advertising, management, analytics, and creatives.
Our certifications are recognized by some of the biggest and most respected media, advertising, and marketing organizations both local and international.
Our certifications are recognized by some of the biggest and most respected media, advertising, and marketing organizations both local and international.
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