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Guerrilla Marketing 101 Workshop

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Workshop by Salt & Light Ventures

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Guerrilla Marketing, which was coined by Jay Conrad Levinson, is specifically designed for the small business owner. Because of its take-no-prisoners approach, the spirit of guerrillamarketing can also be found in promotions of large multinational companies like Apple, HP, Philip Morris, McDonalds, Gatorade, and more.

WHO SHOULD ATTEND

Marketers and managers facing dwindling marketing and advertising budgets but still expected to make their numbers.
Direct marketing managers, advertising execs who want to look at below the line guerrilla marketing tactics to deliver the bottom line.
Non-marketers tasked to do marketing and who want to know more about theguerrilla marketing revolution.
Business owners and entrepreneurs who need to constantly think out-of-the-box, and advertising students at the college/university level and life long learners who would like to prepare ahead for the marketing, advertising or brand industry.

Outline

WHAT'S IN IT FOR YOU

Join this workshop and discover five easy and inexpensive strategies for making big profits to your business:

Learn to save money by knowing how to identify the differences betweenguerrilla marketing and traditional marketing; and in the process discover how to apply guerrilla marketing tactics during times of budget cuts.
Discover the 200 guerrilla marketing weapons used to create your marketingplan and which weapons out there are absolutely free for you to use!
Discover how to communicate your brand with your brand promise.
Learn how a meme can help your marketing campaign.
Learn how to put together a quick and easy to implement guerrilla marketingplan.

Speaker/s

Emi Pascual is a licensed guerrilla marketing coach. He is part-time faculty member of the De La Salle University-College of St. Benilde School of Design and Arts, and of the Entrepreneurs School of Asia.

His experience covers an enviable portfolio of products and services that cater to a broad spectrum of consumers, and product propositions: from monthly periods and pain relief, to air and land travel; from products that wake up the senses, to those that bring back memories; from healthy beverages, to sinful delights.

Special Offer

Save P2000 by availing our Best Buy Deal
Reserve 2 seats and get 1 FREE with Best Buy Deal
GROUP DISCOUNTS:

Knock off a couple of pesos off our rates when you register in groups! Call us to inquire about our group discounts.

* 3 delegates - Less P 300 per delegate
* 4 delegates - Less P 400 per delegate
* 5 or more delegates - Less P 500 per delegate

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Who We Are
Salt & Light Ventures preserves best practices and lights the path for excellence and continuous growth.

We provide premium, values-based development resources to companies across all industries.

We help bring out the best in their people and enable them to achieve breakthroughs at work and in life.

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