Brand Positioning and Strategy Development

There is a lot of pressure now, more than ever, for brands to stay relevant in the minds of their consumers. Both consumers and competition are evolving rapidly and it's essential that any brand has a solid foundation on whch all plans are built upon.
Learn what it takes to create that foundation your brand needs in order to stand out as we take you step-by-step from understanding your consumers the market you compete in, all the way to crafting a powerful brand positioning and its implications on your brand's marketing mix. This bedrock strategy that you will learn to create through the Brand Positioning workshop will serve as the guide in the development of communications and ultimately, so that you reap the rewards of effective advertising.

WHO SHOULD PARTICIPATE

• Business owners and managers who wish to learn how to create or evaluate brand strategies in order to grow their business.
• Marketing professionals in increasingly competitive industries or categories.
• New marketing team hires who want to dive into their brand building functions with a fresh or refreshed mindset.

Participants will get to know expert-developed modules on elements that are critical in developing a strong brand strategy which aim to:
Provide guidance on how to properly assess your brands and understand your consumers.
Equip you with principles needed in strategizing for your brands and developing your plan of action.
Enable you with the know-hpw to use your strategy to guid the development of Integratef Marketing Communications.
Illustrate the points though practice using examples and case studies.

Nadine is a results-oriented Senior Marketing Executive with 20 years of experience in Brand & Advertising management of fast moving consumer goods for US/Global brands. Her proven skills in building rand equity, brand repositioning, new product launch, and re-launches, and ultimately building sustainable businesses for brands make her an undeniale source of learning for marketers or anyone who wish to sharpen their marketing knowledge and expertise.