Details
Learn the fundamentals of developing an effective Brand Strategy which includes Targeting, Brand Positioning, and Measuring its Effectiveness. All of these put together equipper you with the essentials that a Brand Manager needs to know in order to lead
a brand to sustainable success.
What to Expect
An expert-developed workshop containing modules that cover topics on targeting, positioning, and measuring the effectiveness of your brand, such as:
- Profiling your consumer by learning how to choose your target market thought properly defining, analyzing, and segmenting your market.
- Creating a Brand Positioning for your brand by understanding the elements within a Brand Positioning Statement, knowing what makes it a strong positioning, and learning the step-by-step process for developing one.
- Learning the importance of measuring the strength of your brand, how it’s done, and knowing how to use the results ot help you formulate your brand strategy.
Who Should Attend
Marketing professionals undertaking a full Brand Management role such as Brand Assistants or new Brand Managers.
Outline
WHAT TO EXPECT
An expert-developed workshop containing modules that cover topics on targeting, positioning, and, measuring the effectiveness of your brand, such as:
An expert-developed workshop containing modules that cover topics on targeting, positioning, and, measuring the effectiveness of your brand, such as:
- Profiling your consumer by learning how to choose your target market through properly defining, analyzing, and segmenting your market
- Creating a Brand Positioning for your brand by understanding the elements within a Brand Positioning Statement, knowing what makes it a strong positioning, and learning the step-by-step process for developing one
- Learning the importance of measuring the strength of your brand, how it's done, and knowing how to use the results to help you formulate your brand strategy.
Speaker/s
Nadine Cariño is a results-oriented Senior Marketing Executive with 20 years experience in Brand & Advertising management of fast moving consumer goods for US/Global brands, proven skills in building brand equity, new product launch, product
re-launch and brand re-positioning.
Chelet Tanjuatco has a range of experience from early marketing career to full Brand consulting projects. These include San Miguel Beer, Fonterra, Tanduay, Century Pacific, Western Union, Sky Cable, and Hershey's.
Chelet Tanjuatco has a range of experience from early marketing career to full Brand consulting projects. These include San Miguel Beer, Fonterra, Tanduay, Century Pacific, Western Union, Sky Cable, and Hershey's.
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Who We Are
Salt & Light Ventures preserves best practices and lights the path for excellence and continuous growth.
We provide premium, values-based development resources to companies across all industries.
We help bring out the best in their people and enable them to achieve breakthroughs at work and in life.
Salt & Light Ventures preserves best practices and lights the path for excellence and continuous growth.
We provide premium, values-based development resources to companies across all industries.
We help bring out the best in their people and enable them to achieve breakthroughs at work and in life.
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