Details
PROGRAM DESCRIPTION
There is a lot of pressure now, more than ever, for brands to stay relevant in the minds of their consumers. Both consumers and competition are evolving rapidly and it’s essential that any brand has a solid foundation on which all plans are built upon. Learn what it takes to create that foundation your brand needs in order to stand out as we take you step-by-step from understanding your consumers and the market you compete in, all the way to crafting a powerful brand positioning and its implication on your brand’s marketing mix. This bedrock strategy that you will learn to create through this Brand Positioning workshop will serve as the guide in the development of communications and ultimately, so that you reap the rewards of effective advertising.
WHAT TO EXPECT
Expert-developed module on elements that are ciritical in developing a strong brand strategy which aim to:
- Provide guidance on how to properly assess your brands and understand your consumers.
- Equip you with principles needed in strategizing or your brands and developing your plan of action.
- Enable you with the know-how to use your strategy to guide the development of Integrated Marketing Communications.
- Illustrate the points through practice using examples and case studies.
WHO SHOULD ATTEND
- Business owners and managers who wish to learn how to create or evaluate brand strategies in order to grow their business.
- Marketing professionals in increasingly competitive industries or categories.
- New marketing team hires who want to dive into their brand building functions with a fresh or refreshed mindset.
Outline
Speaker/s
Salt & Light Ventures preserves best practices and lights the path for excellence and continuous growth.
We provide premium, values-based development resources to companies across all industries.
We help bring out the best in their people and enable them to achieve breakthroughs at work and in life.
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