Effective Sales and Marketing Workshop

This will equip participants with the foundation and skills in basic selling. Throughout the workshop, participants will apply key concepts through discussions, exercises and learning activities designed to enhance and maximize their learning.

Learning Objectives

The Objectives of this training is to:

• Develop the essential skills and techniques used by successful sales people.
• Make appointments confidently and with greater ease.
• Gain initial credibility with the customer to help build trust and rapport.
• Use effective questioning and listening techniques to forge firm relationships and influence your customer.
• Define the features of your product and accurately match the benefits to your customers needs.
• Acquire the skills of active listening, identify real objections and handle them professionally and successfully.
• Recognize how and when to secure a sale using a variety of techniques.
• Maintain the motivation and stamina necessary to keep winning business.