Details
People’s online experiences have gone beyond email checking or online chatting. It now includes shopping for necessities and luxuries, researching for activities to do and courses to take, discovering new destinations and re-discovering old ones. The digital has really transformed our daily lives.
As half the world’s population is online, it is but logical for businesses to seize the digital opportunities that are available for connecting with customers. Digital Marketing allows businesses to reach out to new customers and improve relationships with existing ones. Thus, it is now possible for any business, whether big or small, to thrive in this highly competitive global business environment.
This 1-day program aims to help participants navigate through digital marketing concepts and gain the knowledge needed to build your online business strategy. Learn the core components of the digital presence, and how they relate to your business.
Learning Outcomes
At the end of the program, participants should be able to:
- Explain what digital marketing including its advantages and limitations
- Identify their target market in the digital world
- Define planning and structuring techniques for digital marketing
- Apply ways for generating leads and driving sales
- Utilize the online tools necessary for digital marketing
Outline
II. Why Digital Marketing
A. Advantages and Disadvantages
III. Importance of Online Presence
IV. Targeting the Right Market
A. Steps in Targeting
B. Tips and Tricks
V. Methods and Forms of Digital Marketing
VI. Planning and Structuring Techniques
VII. Inbound vs Outbound Marketing
VIII. Generating Leads and Driving Sales
C. Digital Marketing Tools
Speaker/s
Information Techonology Professional
- Knowledge in the following field:
- Digital Marketing,
- Lead Generation
- Retention Strategies of Existing Clients
- Upelling and Research
- Certified G Suite Administrator
- Expert in the following:
- Data Migration
- Deployment
- Email Authentication
- IMAP
- MAPI
- Pop Configurations
- Spam Prevention
- Active Directory Maintenance
- Domain Hosting
- DNS Zones Files/Records Configuration
- SMTP
When you choose Compass Center for Leadership, you will discover a genuine learning partner. We focus on helping your organizations succeed and we encourage leaders like you on your personal leadership journey. As our valued partner, you will join a network of leaders who are changemakers and innovators. You will make a positive impact in your personal and career development as well as in leading positive change in communities.
In collaboration with people-oriented and socially-conscious organizations, we design and deliver the most revolutionary leadership development experiences to equip and enable as many leaders as possible.
Our leadership and management development programs enabled and equipped thousands of private and public sectors leaders – and individual professionals with entrepreneurial spirit.
We also bring together leaders in a learning space where they can learn from each other and collaborate so they can drive change and deliver results that matter.
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