Digital Marketing Strategies for Business Success
Details
How to create your digital marketing plan
More than ever, today’s marketers are placing the ‘digital’ at the front and center of all its processes as key to sustaining and growing the brand and business. In today’s business digital is no longer just an “add on” to your operations, it is now built together
with the DNA of the business. Let’s explore how companies like Grab, Airbnb, Facebook and others have change our day to day lifestyle. Digital marketing is not just social media. There are a lot of other channels you can tap to boost your business. In here
we will be discussing the different channels you can use as part of your digital marketing strategy. Brands have already captilized on digital as part of their marketing strategy. Let’s look at some case studies that made it to the top from Blendtec, Coke,
Cebu Pacific and more!
What is next for eCommerce?
How has ecommerce evolved? from group buying sites, instagram shops, online shopping, marketplace, buy and sell and more. We look deeper from a single channel approach to a omni channel ecosystem.
Business case
Brands have already captilized on digital as part of their marketing strategy. Let’s look at some case studies that made it to the top from Blendtec, Coke, Cebu Pacific and more!
(includes food, certificate)
Early Bird Rate: Php 1,500 (until Aug 15, 2018)
Semi Early Bird Rate: Php 1,800 (until Aug 31)
Regular Rate: Php 2,500
Student Discount: Php 750 (provide valid ID or proof of enrollment on event day)
Business owners, Exploring opportunities in digital, Digital Marketing Service Providers and those involved in digital marketing and advertising, CMOs, Brand Marketers, Category Managers, Advertising Managers, Digital Directors, Agencies, Publishers, Media, Telcos, Content Providers, Bloggers, E-Commerce Entrepreneurs, Suppliers, Government, Academe.
Outline
1:30 – 2:00 PM Registration
2:00 – 3:30 PM State of digital
- Understanding the Filipino behavior through digital
- Overview of the digital landscape
- What’s next for eCommerce?
- How to choose the right platform for you
- Marketing secrets for ecommerce
- AirBNB
- Uber, Grab
- Shifting to web 3.0
- Youtube sensations
- Stop consuming and start creating (monetizing your Youtube channel)
- Partnering with Youtube Vlogger
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Creating your objective
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Understanding the requirements
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Executing your plan
4:00 – 5:00 PM Digital Marketing Channels
- The Why: Marketing has changed as we know it
- The Who: How well do you know your customers
- The How: Journey over Touchpoints
- Understanding SEO
- Most foundational ways to optimize your website
- Quick overview of the different social media
- Creating content for social media
- Metrics to measure on social media
- Types of email marketing
- Pillars of effective email marketing
- How to setup Google Analytics on your website
- Using GA for Actionable Insights
- Important metrics you should understand
- Why data is often always true
- In house vs outsourcing your content plan
- Fast is better than perfect
- Hack the medium
Special Offer
Semi Early Bird Rate: Php 1,800 (until Aug 31)
Regular Rate: Php 2,500
Student Discount: Php 750 (provide valid ID or proof of enrollment on event day)
Register here: (includes food, handouts, certificate)
Schedules
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