The Secrets of Product Photography
Details
Winning techniques that separate great advertising photography from catalogue photography.
Great photography is the handmaiden of successful advertising campaigns! Does your product photography pass the four-way test? One: Does it make the product so attractive that consumers will want to buy it? Two: Does it sell itself to client without much explanation from you? Does it invite copycat photography from competitors? Three: Four: Do other product photographers remember it and compliment you on it? Creative photographer Ibarra Deri will demonstrate the secrets the pros use for producing photographs that excite clients, fellow photographers, and consumers alike — including how to “pose” the product!
What will be covered- Basic principles necessary for the understanding of what follows.
- Getting the right equipment for the right job, and finding inexpensive substitutes.
- Positioning and controlling light.
- “Posing” the product effectively.
- Finding the correct camera angle.
- Highlighting important features selectively.
- Lighting problematic material such as shiny, reflective, metallic, textured, and dull matte surfaces.
- Choosing the right background.
- Employing filters.
- Adding and positioning props.
- Working from a client's layout: identifying problems and finding creative solutions.
- Photographers planning to take up advertising photography.
- Professional photographers who want to broaden their skill set.
- Art directors, creative directors, and staff artists of advertising agencies who will either be shooting products themselves or working closely with a photographer.
- Advertising photographers who want to improve their skills.
- In-house staff in charge of producing product catalogs for direct-selling and mail-order.
- Hobbyists interested in improving their still-life and tabletop photography.
A working knowledge of basic photography, or attendance in the PCCI basic photography workshop. Each participant should bring a digital SLR camera, and preferably a tripod.
Outline
Speaker/s
In this workshop, Ibarra Deri proves once again that photography is all about light, light, light. Applying the techniques of lighting, posing, and positioning that made him one of the country's most successful portrait photographers, Deri emphasizes the strengths and hides the flaws of inanimate objects and transforms "ordinary" into "first class."
Philippine Center for Creative Imaging (PCCI) is the country’s premier training center for digital media and photography.
At PCCI, you’re taught by certified instructors and respected industry pros with years of experience. So you get, not only the basic how-tos, but also real-world techniques, do’s and don’ts, what works and what doesn’t.
Conveniently located in Metro Manila, our training facility provides a worry-free environment that lets you concentrate on your learning. Our after-training support is likewise unmatched in the industry.
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