Organizations go through great lengths to develop their strategic plans – long term, top-level plans that provide direction for the entire of the organization. The plans are usually general in terms of details. Hence, professionals down the line have the task – and pressure -- to make strategy come alive in the form of more specific initiatives that yield results.
The challenge: many barriers get in the way of successful implementation.
Top-level planning is not enough. Department heads/managers must operationalize broad directions into clear programs so that top direction is fully implemented across the entire organization. Resources must be allocated wisely. Control and feedback mechanisms must be in place. Accountabilities? Crystal clear.
This is where a good Operational and Functional Plan comes in. The result: better sales and marketing plans, more effective operations management plans, and more successful implementation from all the other departments/functions. The bottom-line: each department must have a clear operational and functional plan!
Contribute to the realization of your company’s strategy more effectively. Join Guthrie-Jensen’s interactive training workshop: Operational and Functional Planning: From Strategy to Successful Execution.
|Tue, Wed||09:00 AM — 06:00 PM|
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