Search Engine Optimization (SEO)
Details
Basic Web Development or any markup programming language such as HTML or XML.
Course Description:
This class covers the fundamental skills needed for implementing a search engine optimized-website. It presents the key principles design format, and implementation of a web page and its content, readable for search engines, organically. This course also offers the a mechanism how to assess the standing of a particular website, which may act as feedback for all SEO efforts.
Course Objectives:
At the end of this course, the student shall be able to:
- Understand how search engines reads, crawls, indexes, and ranks a webpage.
- Implement a webpage that is optimized for the search engines,
- its corresponding search queries, and its target assessment.
- Learn practical and apply these certain strategies in transforming a basic web page.
Requirements:
Exercises, Hands-on Laboratory Activities
Outline
- Search Engine and Search Results
- How does Search Engines ranks its results
- What are the qualifications for your web site/page to be indexed
- Understanding how contents are picked up
- How to improve the quality of my content
- Choosing the appropriate architecture for my web site/page
- How to structure and format my content
- Considering off-the-page SEO and how to support it
- Feedback mechanism for listing/indexing
References:
Swati Gupta, Nitin Rakesh, Abha Thakral, Dev Kumar Chaudhary, Search Engine Optimization Success Factors, 2016 Fourth International Conference on Parallel, Distributed and Grid Computing.
Zhou Hui, Qin Shigang, Liu Jinhua, Chen Jianli, Study on Website Search Engine Optimization, 2012 International Conference on Computer Science and Service System.
The UP System Information Technology Foundation (UPSITF) Inc. is a non-government organization focused on the application of Information and Communication Technology for development. It partners with UP Information Technology Development Center in providing various services such as, but not limited to, Education Development, IT Human Capital Development, Research & Development, Software Engineering, ICT Policy Development and Planning, and IT Project Management.
The Foundation’s flagship project Youth on Information Technology or popularly known as Y4iT is an annual event organized by UPSITF, in cooperation with UP Information Technology Development Center (UP ITDC) and Y4iT Volunteer Corps (VolCorp), that attracts at least 25,000 attendees every year.
Dr. Jaime D.L. Caro, Executive Director of UPSITF, said that for the past ten years, Y4iT has served as a hub for computer enthusiasts and technopreneurs to share ideas and talk about the latest breakthroughs in IT. Drawing thousands of attendees from all over the country, the congress, according to Caro, has inspired individuals to engage with one another and build on ideas that are both innovative and relevant to the community. ...
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