CRISIS COMMUNICATION: Dealing with Media in Times of Crisis

What would be an organization’s worst nightmare? A good candidate for this dubious honour  might be to see your reputation, carefully built over many years, destroyed in just one day because of an inadvertent accident or incident resulting in major customer dissatisfaction - or worse, like physical injury or damage to property.

Here, it is not just the situation itself that is the problem, but also how the public will perceive it and your business during and after the crisis. Many organizations believe that with less or no talk at all, less mistakes could be committed, but does this still hold true in today’s hyper-connected and share-happy world?

The ability to respond to traditional and social media in times of crisis is an invaluable skill that every organization must always have at the ready, and this workshop will give participants an appreciation and understanding of the importance of communication among important players of the organization, as well as to the public, in times of crisis.

Benefits to participants of this workshop, and their organizations:

• Learn how to protect your company/brand reputation, integrity and credibility

• Practice how to effectively communicate and respond to media during crises

• Gather best practices on how to prepare, handle, and recover from a crisis

• Contact us for other details!

  (632) 834-1557

  [email protected]

  www.facebook.com/InquirerAcademy
  

The highly-interactive workshop will cover the following topics:

• Overview of crises and how social media is changing the way we deal with them

• How to craft a crisis communications plan, key messages and statements

• Three Phases of Crisis - Preparation, Response, and Recovery

• Techniques in dealing with the media during a crisis

• Crisis simulation workshop (mock press conference with Inquirer reporters)

• Measuring a successful crisis communications plan

• How to establish your organization’s Crisis Management Manual

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