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TOURISM MARKETING: Creating a Marketing Plan for your Tourism and Hospitality Business

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Training by Inquirer Academy

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Marketing tourism products and services are highly challenging due to their unique properties of perishability, seasonality and intangibility. As such, understanding consumer behavior and new approaches within the integrated marketing and communication strategy will be greatly helpful in marketing products and services in the tourism and hospitality industry.

Outline

More specifically, this hands-on workshop will cover the following topics:

What is the tourism product?
Unique properties of tourism and hospitality products
Consumer Behavior as it relates to tourism products and services
Branding Strategies
Purchase decision making process
New trends in tourism marketing
The role of the internet and social media
The marketing plan and its importance

Special Offer

Write to [email protected] or call (632) 834-1557 for learning investment, early bird discount and group rates.

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INQUIRER Academy (INQA) endeavors to educate and inform this generation to be a catalyst of change in the society.

INQA offers professional courses open to the public and customized corporate trainings in various topics.

During the pandemic, we offer virtual workshops and self-paced online courses.

INQA is a member of the Inquirer Group of Companies, a respected multi-media organization in the Philippines. It is the same group that brought Filipinos fearless news from the Philippine Daily Inquirer, INQUIRER.net, Inquirer Mobile, Cebu Daily News, Bandera, DZIQ Radio Inquirer, and Hinge Inquirer Publications.

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Hospitality & Tourism Management Travel & Tourism Marketing & Advertising