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Translating Customer Requirement to Product and Process Specification: The Power of Quality Function Deployment

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Training by Technopoly Inc

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On-Site / Training

PHP 5,600.00

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New product development is not a ‘walk-in-the-park’ type of work. Those who have experienced doing so can attest to just how much consideration goes into it from gathering of market or customer requirements until a process could be put in place that gives off the product that will satisfy the requirements stated and hopefully fulfills the customer better than how the competition do it.

Quality Function Deployment (QFD) is a tool that might help immensely in product development work. For instance, product developers might often face a challenge of how customer requirements should translate to the equivalent requirements on the product and down to the process side. Alternatively, the challenge could be the numerous wants of the market such that coming out with a product that will satisfy all these might take either too long or too costly to do. QFD is a structured and disciplined approach to defining and prioritizing customer needs or requirements and translating or deploying these requirements into the design elements of the product or process. It utilizes a set of matrices to facilitate the deployment progression from the customer then to the product, then into its components and finally then to the process and its associated controls.

QFD can also be a tool that fosters the proper collaborative work and enable effective communication across the several departments and units (such as quality, manufacturing, production, marketing and sales) in an organization involved in the new product development work. The methodology puts forth the customer needs and wants to the entire organization that in turn works together and produce products with high levels of customer perceived value.

This is a 1-day learning session on Quality Function Deployment that aims to familiarize and equip the participants on how to apply and use it in the product and process development work being carried out in their respective organizations. It will be conducted through lecture interspersed with workshop activities to emphasize on its key implementation points. Though the session will discuss all the rooms in QFD’s House of Quality, the focal point is not in the mechanical filling-up of these rooms but more importantly the insights learned and gained from doing so and the product development related actions that will subsequently be taken.

HOW YOU WILL BENEFIT

Have a systematic framework that helps you anchor the company’s product development and process design effort on being customer centric and focused in its truest sense.
Allow for shorter product development cycle time and potentially lower cost as research and development effort is channeled to what would really matter to the customer and help company get ahead of the competition.
Enable systematic conversion of customer requirements into measurable product design characteristic targets that help drives the product development process.
Integrate product design to process development as technical product specifications can be similarly deployed to generate process requirements to attain it.

To reserve for this learning session or should you have any questions, please feel free to contact us via email through [email protected] with your name and contact details.

Outline

AM Session

1.0 Introduction to Quality Function Deployment (QFD)

- QFD Purpose and Use

- House of Quality (HOQ): A Walk-Thru

- QFD Benefits

2.0 The Voice of the Customer (VOC)

- Techniques for Capturing and Understanding VOC

- The Kano Model

- Processing VOC into Clear Requirements

3.0 Prioritizing Requirements

- Doing Importance Rating/Ranking

- Perception Comparison with Competitors

PM Session

4.0 Defining Product/Service Characteristics and Measures

- Understanding and Establishing Critical to Quality (CTQ)

- Desirable CTQ Properties

- Linking Customer Requirements to the CTQs

5.0 Doing Technical Evaluation

- Prioritizing Characteristics and Measures

- Doing Competitive Benchmarking

- Setting Product Characteristic Targets and Specifications

- Defining Linkages Between Characteristics and Measures

6.0 Deployment of the House of Quality (HOQ) from Product to Process Requirements

7.0 Possible Pitfalls of QFD Implementation

Speaker/s

Bryan Gobaco

Bryan has trained companies on a number of product research, development and testing topics and tools. These companies are in the field of consumer goods and personal care, agri-business, specialty chemicals, plastics and packaging, food ingredients to name some. He has also done work on market research and new product survey for personal care and finance company. He is a resident trainer of the Philippine Trade Training Center and a lecturer of the Department of Industrial Engineering at the Gokongwei College of Engineering of De La Salle University Manila where he also earned his bachelor in science and masters in science degree in Industrial Engineering.

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We are a management advisory and consulting group focused on process and product development and improvement methodology, business analytics and decision support modeling services.

We believe in supporting process excellence initiatives of our client-partners through the creation of a clear strategic and operational mindset that emphasizes on customer and business value.

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