Details
There are 5 Billion Internet users in the world as of January 2019 - and in the Philippines, there are 76 Million Internet users.
The ways businesses promote to get the attention and share of wallet of the consumers have dramatically changed because of the digital landscape.
In this course, you will learn how to play and win in the very challenging but exciting digital battlefield.
Outline
What YOU should learn?
- Understand the different social media platforms in order to optimize their efficiency
- Create and/or improve your strategy for measuring and improving digital media effectiveness
- Gain new Digital Marketing Frameworks that you can use in identifying areas to improve your performance
- Discover the latest trends in Digital Marketing and create action plans to move past your competition
- Learn how to play to win in Digital Marketing
Course Outline
I. Digital Marketing – The Fundamentals of Play
II. Digital Marketing Tools – The Winning Toolbox
III. Offensive Strategies to Engage and Win Customers
IV. Defensive Strategies to Maintain Reputation and Recover Lost Customers
V. Battlefield Updates: Who are Winning and Why They Are Winning
VI. The Blueprint of a Winning Digital Marketing Playbook
Speaker/s
Our Digital Marketing Strategist
Jason Cruz is the Head of Digital Strategy of McCann Worldgroup. He is an expert in digital- and integrated marketing solutions, social marketing and social products, as well as digital education.
Jason is a member of the 2017 and 2018 Digital Leadership Council of McCann Worldgroup Asia-Pacific.
He is also the designated Facebook Ambassador, by Facebook Asia-Pacific, for McCann Worldgroup Asia-Pacific.
Special Offer
Learning Investment
Early Bird Delegate BEST VALUE
Php5,977 + 12% VAT
Valid from January to March 18, 2020 only.
Promotion Package Exhibitor + Delegate Rate
Php25,000 + 12% VAT
Table space (Conference Area) + One (1) Delegate Seat + Delegate Inclusions
It specializes in the Events Management, Conference, Congress, Exhibition, Trade Mission, Press Con, Corporate Events and Team Building.
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