Create an Impactful Online Brand Image
Details
This workshop will cover the importance of translating the Brand’s Core Creative Idea (CCI) on different online platforms as a foundation in creating effective digital marketing campaigns.
Note: Brand’s Core Creative Idea is sometimes referred to as Core Brand Idea (the sum of your company’s values, philosophy, essence that inspires you to deliver your customers’ needs)
The objective of this workshop is to allow companies to translate the Brand’s Vision and Mission, and Core Creative Idea on different digital platforms, by creating effective digital campaigns through a monthly/quarterly content plan. The efficacy will be measured depending on the objective of each campaign, whether it be Reach, Engagement, Leads or E-commerce Sales.
INQUIRER Academy (INQA) endeavors to educate and inform this generation to be a catalyst of change in the society.
INQA offers professional courses open to the public and customized corporate trainings in various topics.
During the pandemic, we offer virtual workshops and self-paced online courses.
INQA is a member of the Inquirer Group of Companies, a respected multi-media organization in the Philippines. It is the same group that brought Filipinos fearless news from the Philippine Daily Inquirer, INQUIRER.net, Inquirer Mobile, Cebu Daily News, Bandera, DZIQ Radio Inquirer, and Hinge Inquirer Publications.
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