The Digital Marketing Plan
Online Webinar by
Certified Digital Marketer
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It all starts with a plan.
Before incorporating digital into your overall marketing strategy, it’s important to understand first what digital marketing entails. In The Digital Marketing Plan, you will discover how digital marketing fits in today’s industry and who the key players are.
Apart from this, you’ll learn the various aspects of digital marketing and advertising, different channels and platforms. Finally, you’ll be introduced to the very essence of creating a digital marketing plan, the digital marketing framework.
Enabling Objectives:
- Recall basic marketing concepts
- Describe the current digital landscape
- Develop sound digital campaign objectives
- Classify the digital audience through consumer profiling and customer journey mapping
- Determine the appropriate digital channels/platforms/tools to use for a specific campaign based on digital audience profile
- Identify the appropriate metrics given to use for a specific campaign, given the objectives and the different channels
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The Certified Digital Marketing Program is the country's premiere digital marketing education provider. Our faculty is composed of the best in the fields of advertising, management, analytics, and creatives.
Our certifications are recognized by some of the biggest and most respected media, advertising, and marketing organizations both local and international.
Our certifications are recognized by some of the biggest and most respected media, advertising, and marketing organizations both local and international.
