Communication Planning
Details
This two-day, online training aims to teach participants how to craft a communication plan that truly works. It tackles the strengths and challenges of current strategies and techniques to enable them to come up with the best fit for their communication campaigns. Individual activities, lectures, and critiquing sessions enable the participants to immediately apply the knowledge gained.
The sessions will be on 3-4 December, 2020.
The public and our participants will be informed if there are changes in the training schedule.
Who Should Attend
This training is recommended for information officers, public affairs officers, and public relations officers who are carving careers in corporate communication, and desire to learn the techniques in crafting communication plans.
Course Content
Module 1: Planning for 21st Century Communication
Module 2: Analyzing the Situation
Module 3: Identifying the Communication Problem
Module 4: Defining the Plan’s Stakeholders
Module 5: Setting Objectives, Strategies, and Channels
Module 6: Crafting Messages that Work
Module 7: Allocating Resources for the Plan
Module 8: Keeping Track of the Plan’s Progress
Course Methodologies
Synchronous:
- Lecture-discussions
- Participant interface
- Presentation of outputs
Asynchronous:
- Individual exercises
- Critique of outputs
Outline
Learning Setup
The training will be conducted using online video-conferencing facilities that will be hosted by AIJC. The link to the training session will be shared only with the Resource Person and the training participants for uninterrupted learning. Participants need to ensure their access to reliable internet connectivity during the training sessions.
Course Benefits
At the end of the course, the participants will be able to:
- demonstrate how situation analysis is done;
- differentiate between communication and operational issues;
- convert communication objectives into SMART objectives;
- clearly distinguish between partners, allies, and stakeholders;
- craft key messages based on learners’ understanding of audience;
- differentiate outputs from outcomes;
- develop a monitoring and evaluation tool for the communication plan;
- link evaluation results to communication objectives; and
put together a communication plan aligned with their corporate priorities.
Speaker/s
Ms. Ritzi Villarico-Ronquillo, APR
- Consultant, Coach and Trainer on Business Communication and Strategic Public Relations
- Adviser, Presidents Council Member and Past President, Public Relations Society of the Philippines
- Adviser, Past Chair and Past President, International Association of Business Communicators (IABC) Philippines
Schedules
The Asian Institute of Journalism and Communication (AIJC) is a leading and respected communication institution in the country and in the ASEAN region.
It provides graduate education in journalism and communication management.
It conducts professional enhancement training for journalists, communicators, and development managers.
It undertakes communication policy research and consulting activities on strategic communication planning, organizational communication audit, communication materials development, and other development communication projects.
In all the things we do, our passion is the belief that communication, information and knowledge are development resources that must be available to all people.
We believe that communication, information and knowledge are development resources that must be available to all and should be used to empower people.