CDM Business Analytics Program
ENDED
Short Course by
Certified Digital Marketer
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On-Site
/ Short Course
PHP 24,900.00
Details
In today's omnichannel world, customer journeys take place across touchpoints and across multiple digital channels. There is a lot of buzz about big data and the opportunity to get insights on customers that can help convert or retain them. The amount of data available is overwhelming and yet few know how to collect, store, manage and mine the data to get actionable insights.
Companies need to build a data culture where employees can experiment, build capability and develop the culture of turning to data to get insights that can influence the way the business operates.
This 2-day program has two classes that cover (1) Digital Marketing Analytics and (2) Applied Business Analytics.
Outline
- Data Roles: Skills & Talent Needed
- Data Management Best Practices
- Data Ethics: Data Privacy Act & the GDPR
- Analytics & Measurement Frameworks
- Measuring Awareness, Consideration,Purchase, and Loyalty
- Attribution Techniques
- Problem Solving Decision Framework
- Types of Data, Levels of Analytics
- Forecasting Outcomes
- Recommending Solutions
- Describing Data
- Analytics Use Cases
Special Offer
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Register here: https://bit.ly/2TVv0WW
Register here: https://bit.ly/2TVv0WW
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The Certified Digital Marketing Program is the country's premiere digital marketing education provider. Our faculty is composed of the best in the fields of advertising, management, analytics, and creatives.
Our certifications are recognized by some of the biggest and most respected media, advertising, and marketing organizations both local and international.
Our certifications are recognized by some of the biggest and most respected media, advertising, and marketing organizations both local and international.
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