Speciality Coffee Association of Europe (SCAE): Introduction to Coffee
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In 2010, he started to learn how to roast coffee in Papa Palheta, Singapore’s pioneering Specialty Coffee company. This allowed him to be fully immersed in the world of coffee from green coffee sourcing, marketing, being a barista, teaching, and eventually becoming Head Roaster.
The opportunities and the increasing interest of Specialty Coffee in the Philippines led Andre back to his home country to start Yardstick, a coffee company with two of his university classmates and friends from Singapore. Yardstick is a wholesale coffee company, a distributor of leading espresso machine brands and equipment, and an education centre focused on Specialty Coffee.
Andre is also an accredited trainer of the Speciality Coffee Association of Europe (SCAE), which allows him to professionally do what he is most passionate about—educating people about coffee. Apart from this, he spends most of his time roasting coffee and engaging with his clients and customers.
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