Key Account Management: Getting More Sales Out of Strategic Accounts

For many sales professionals, generating sales from their own efforts is considered the most critical indicator of effective salespeople.  But this is true only for the short term.

For the long term, success lies on the ability of salespeople to grow their accounts.  What does this entail?  It involves greater planning to ensure continuous and growing revenues, as well as the deepening of relationships between sales professionals and their clients.  It means protecting accounts from competition.  Likewise, people must discern which accounts will yield most fruit – and pour the right effort and resources on them.

This is where managing of key accounts comes in.

Unlock the strategies that will grow your sales for the long term.  With Guthrie-Jensen’s Program, Key Account Management: Getting More Sales Out of Strategic Accounts, you and your colleagues will be able to

• Deepen appreciation of key account management to know which accounts need to be prioritized.
• Establish the current level of relationship with key accounts and strategize accordingly.
• Identify and exploit opportunities to enhance business relationships with accounts.
• Apply techniques to detect and deal with competitive threats.
• Apply and discover ways to boost revenues while deepening customer relationships.

Grow deeper, more profitable client relationships.  Ensure your sales performance for the long term.  Rise above the competition.  Join Guthrie-Jensen’s Key Account Management Workshop today!