Minding Your Own (Photography) Business
Details
The paperwork and number-crunching of a photography business are a splash of cold water on wide-eyed new pros, but just as essential as creative talent.
If you think distributing calling cards and signing up clients is all there is to a photography business, you've failed before you even start. Many amateurs launch a pro career on a portfolio of contest-winning pictures, thinking that creative talent and techniques are enough to go by. Mark Floro, U.S.-trained and running a successful photo business himself, shows you the real world of paperwork, business plans, marketing, and number-crunching. See why budgeting money is more important than earning it, and how to determine if you've really, really earned back the cost of your equipment and training.
Who should attend- Photographers intending to turn pro, or who just turned pro, in any field of photography.
- Existing professional photographers who never put a correct business workflow in place, going strictly on "shoot and collect" cycle.
- Business partners of photographers and their managers.
- Preparing a business plan
- Registering a business (corporate, single proprietorship, or partnership)
- Securing permits and licenses
- Preparing legal forms (contracts, quotations, bills and statements, model releases)
- Ethical practices (issuing receipts, paying taxes, using licensed software)
- Pricing your services and computing markups
- Determining hidden costs and actual profit
- Depreciation of equipment
- Marketing: different ways for different fields
Photography/business background or training in any field not necessary, but a good start.
SpeakerMark Floro studied photography in the United States, and the curriculum included a class on setting up and operating a photography business. His own career in photography, started when he returned to the country, is itself a case study in how to turn right-brained artists into left-brained businesmen.
Philippine Center for Creative Imaging (PCCI) is the country’s premier training center for digital media and photography.
At PCCI, you’re taught by certified instructors and respected industry pros with years of experience. So you get, not only the basic how-tos, but also real-world techniques, do’s and don’ts, what works and what doesn’t.
Conveniently located in Metro Manila, our training facility provides a worry-free environment that lets you concentrate on your learning. Our after-training support is likewise unmatched in the industry.
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