Effective Retail & Merchandising Management
Details
This training is filled with proven and powerful methods that, when skillfully put into practice, (and you’ll leave armed with the knowledge to skillfully put them into practice – no worries there) will make you the Master of your destiny in business using effective retail management methods in more ways than you could ever have imagined. This training will cover the comprehensive area of product and brand development – with an emphasis on transforming the current practices into more responsive initiatives.
**All webinars/trainings are held via Zoom
Outline
Effective Product Management
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The current product management structure & its transformation initiatives
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Benefits of the product management system
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Strategies and models for marketing success
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Key reports and relationships for product managers
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Managing new product or service development
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Preparing your marketing plan
Effective Brand Management
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Identify sources of brand equity
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Utilize brand associations to manage brand identity
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Identify how direct and indirect distribution channels can influence brand equity
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Select promotional options that can impact brand equity
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Use appropriate marketing mix components to build brand equity
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Identify the stages for developing brand equity
Speaker/s
Schedules
| No. of Days: | 1 |
DR. FLOR M. GLINOGA, PMP, MBB, CPHR
With a B.S. in Psychology, M.A./PhD in Clinical Psychology and Masters in Development Management with certificate course of Project Management at Wharton School of Economics, University of Pennsylvania, USA, Flor has a wealth of knowledge about individual, group, and organizational behavior. She is a Project Management Practitioner (PMP) and a Master Black Belt (MBB). She is the Consultant of Integrated Financial Management Systems (IFMS) of the Bangko Sentral ng Pilipinas (BSP) and the Consultant of Aboitiz Equity Ventures (AEV – holding company of Aboitiz group of companies) on Integrated Security Management Systems (ISMS). She is currently a Faculty in the graduate studies of Master of Science in Organizational Development of the University of Asia and the Pacific (UA &P) and MBA in People Management of Lyceum of the Philippines. For the past thirty-six years, she has engaged individuals and organizations in the change process to increase their productivity, efficiency and effectiveness to include the training on strategic business plan programs, develop leadership skills, and build self-mastery. She uses a systems approach in working with individuals and organizations. ...
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